Why Chatbots Are Essential for Modern Customer Interaction that actually boost your business What is Chatbot? A chatbot is a computer program that mimics human conversations. It uses artificial intelligence (AI) to understand and respond to questions or requests in real time. We might interact with a chatbot when we’re on a website and a […]
Here are the benefits of BTL Activities for Brand Promotion and Activation In today’s competitive market, standing out and creating meaningful connections with your audience is crucial. One way to achieve this is through Below-the-Line (BTL) marketing activities. BTL focuses on direct engagement with specific groups of consumers. Let’s explore five key benefits of BTL
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